Chief digital officer at adyoulike the european leader in native advertising successful track record in online start ups and one of bimas hot 100 2015 prior to adyoulike dale was co founder of content amp a content marketing service that merged with adyoulike in march 2014 proven at building creative content businesses nurturing start up teams content. Dale lovell is the chief digital officer at adyoulike the uks first and leading native advertising agency with over 20m global turnover per year. Dale lovell co founder adyoulike author of native advertising the essential guide location london united kingdom industry marketing and advertising. Native advertising is an advertising form that you have seen but possibly havent realised what it is essentially it is a form of paid media and the advertising experience or content is designed to blend in and follow the media being consumed. Native advertising the essential guide dale lovell from 1666 understand the exhilarating new multi billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide
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